London Developers Toolkit

A 'satirical app' / renegade startup platform investigating the burgeoning skyline of phallic residential developments across London - targeted at the unfeasibly wealthy. The app asks users to produce 'napkin sketches' and parametricize their architecture, allowing someone of limited formal training to produce their own totemic structure. The Toolkit also provides a facility for the production of rich and visually evocative promotional material to capture the hearts and minds of potential investors.

This game has also been developed into the design for an interactive booth where visitors can play the game, produce their own skyscraprs, and use the app to print their own glossy posters, uploading these onlne. This was also designed to be accompanied by physical models of the skyscraper elements for people to compose alongside the video game.

Project Type: Research