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MEDIA PLANNING

‘Media Planning’ is a study which takes a different angle on the regulation of the built environment by investigating the architectural agency of planning as a medium, rather than planning as pure content. The project intends to highlight the ‘fuzzy logic’ of planning where resolution, colour, semantics and new technologies are used as tools of indeterminacy within the planning process. This research investigates how representation and other media for communicating the built environment form a crucial part of the conversation between regulation and design, and how the representation of a proposal through drawing, modelling and fabrication can have a significant role within these frameworks. 

Project Type: Research